Illustration © Bob Venables
Artemis
Artemis is an asset management firm with a difference. Leaning into their unique brand, I delivered a set of award-winning digital tools that made the Profit Hunters stand out from the pack.
Curating engaging investments
Background
Artemis, a UK-based global asset management company known for its distinctive brand centred around ‘hunting’ and ‘collecting’ profit, needed a suite of user-friendly digital tools to enhance its market position and attract more investment customers.
Process
To make fund management more accessible, we interviewed fund managers to map out key user journeys and essential financial information. Inspired by the brand’s “profit hunter’s collection” theme, we captured photography of office ephemera to blend with the brand's illustrations, creating a digital experience reminiscent of museum curation. This freedom to push creative boundaries allowed us to build a unique, visually engaging platform.
Result
The final digital tools exceeded expectations, presenting Artemis's brand and funds in an innovative, user-friendly way. The project won multiple awards in the digital asset management sector, and Artemis saw outstanding results: a 24% increase in average time on site, a 46% boost in unique page views, and a 96% surge in website visits.
Collecting curiosities
A distinctive digital experience centred on the concept of profit curation
